A Deeper Look Inside Apple?s Secrecy And Its Sustainability

WWDC this past week confirmed that Apple is?as strong as ever. The company?s steady stream of new products and announcements are a good indication that it?s business as usual. But when will Apple face its first real post-Steve Jobs test? It?s hard to say but not anytime soon. Last week?at Startup Grind?in Palo Alto?I sat down with Adam Lashinsky, the author of?Inside Apple: How America's Most Admired and Secretive Company Really Works. The book is the most compelling inside look I've seen of the culture and attitude that Steve Jobs instilled after his return in 1997 and what it will take to maintain that lead without him. The first positive or negative indicators will come from within Apple's walls and work it?s way out.

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