HTC and Samsung make up 86% of UK Android sales according to new report

According to a new report, almost 9 in every 10 Android devices sold in the UK belong to either HTC or Samsung. Android itself is also said to account for half of all smartphone sales, vastly outnumbering the Apple iPhone. 

The information provided by Kantar Worldpanel ComTech show that Android has a 50.1% market share in the UK, up from 44.6% 12-months ago. In the last three months alone, Samsung and HTC between them have accounted for 86% of all Android devices sold. The launch of the HTC One series does no harm, as does the continued success of the Samsung Galaxy range. With the imminent arrival shores of the Galaxy S III on British shores, these numbers are not likely to slide much over the coming months. 

The report also shows that Sony is still struggling to make serious headway in the smartphone market. It's slipped to 10.4% of the Android market, despite the recent launch of the Xperia S. It could be worse for Sony though. LG accounts for less than 1% of all Android sales in the UK. And, with stories of yet more lengthy waits for updates to existing devices, the company's image isn't likely to improve much further. This is despite the forthcoming launch of the Optimus 4X HD next month, which looks like a solid high-end product from the Korean manufacturer.

All in all, it really isn't surprising that HTC and Samsung have such a stranglehold on the British market. Samsung push their phones in the UK really hard. HTC have upped their marketing too since the launch of the One line, with a massive marketing campaign that even sees an advertisement nestled within the Virgin Media Tivo interface. The sheer scale of the two's dominance is still slightly surprising though. 

Source: CNET UK

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