Content management system (CMS) is the backbone of e-commerce. CMS solutions help businesses manage their contents online. They also help in creation, collaboration, publishing and security of the contents available in a Web site. With all businesses across the world launching individual Web sites to reach out to a wide array of customers, the relevance of ecommerce solutions such as CMS is increasing day by day. The global market of CMS is worth billions of dollars and is expected to rise again in the coming years.
Ecommerce demands great technical efficiency as well as flexibility. Customers are provided with innumerable options online. In order to perform well in this scenario, a business needs to have compelling e-commerce applications and solutions. CMS is one of the most flexible solutions available today. With the help of CMS, companies are able to address the needs of today?s customers.
The best application of CMS solutions in ecommerce is to update the contents online. For example, if a business sells one hundred different products online, it will require a content management system to update the products information from time to time. There should be a provision to add, edit or delete particular information as and when required. If you fail to revise a price on time, upload the information about the latest product, or delete the information about the obsolete product, you may lose plenty of business opportunities. Moreover, customers will develop a negative impression about the Web site.
CMS also finds great relevance in terms of search engine optimization (SEO). If you want to get your Web site pulled to the top of the search engine page result (SERP), you need to adopt a wise content strategy for your Web site. Search engines recognize the Web sites based on the relevance of the content. Search engine algorithms give priority to Web sites that have updated information. Also, they search for the most relevant information for a customer. CMS can address both these demands with much ease.
Content flow is, therefore, crucial for Ecommerce Web sites. With innovative and upgraded content, you can gain better visibility to your Web site. There are different types of content management software solutions available in the market. CMS solutions like DotNetNuke are offered as open-source framework. DotNetNuke is very popular because it includes hundreds of features that allow you to create compelling ecommerce applications. There are many other CMS solutions available from different companies.
About the Author: Shilpi is associated as Internet Marketing manager with IDS Logic, an offshore outsourcing India company providing Ecommerce websites solutions and web hosting India services to global clients.
Source: http://www.nsgdesign.com/2012/07/Ecommerce-Solutions-with-the-Help-of-CMS/
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