Fashion Orders Startup Miinto Secures $6M Series A Round From Dawn Capital

JustEat and businesses like it, such as Delivery Hero, have proved that you can accelerate the adoption of online amongst local restaurants by solving their ordering problems. But it appears the same can be done with other niches. Thus Miinto is doing for ?bricks and mortar? fashion boutiques what the likes of JustEat does for restaurants: it gets them online quickly, cheaply and efficiently. Indeed, there is more than a passing comparison since Miinto's team and investors are heavily drawn from the Just Eat alumni. That combination has, claims Miinto, led to substantial growth, which has in turn led to the startup securing a $6m in Series A investment from Dawn Capital out of London.

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